JMR, one of South Africa’s leading trailer parts and support companies, was established in 1995 in Alrode, Gauteng, and has grown to seven branches countrywide. With a solid reputation for high quality and good service, the company has launched a new corporate identity, starting with the JMR Pinetown branch which is set to become the flagship for changes to come within the JMR Group.
The purpose of the rebranding was to emphasise the passion within the company for excellence, and with a quest to make a difference. “There have been a number of recent tragedies with regard to truck accidents caused by poor maintenance and low-quality parts,” says Rynhardt Mostert, manager for Business Development at JMR. “So, good standards of service and high standards of maintenance are very much an issue right now.”
At JMR Pinetown, we are proud of the fact that we only offer the best, both in our range of parts and accessories, as well as our commitment to good service, rapid response time, and efficiency. We operate a 24-hour service, 365 days of the year.
Clients can receive technical expertise and have complete peace of mind that they are fitting the right parts at a right price. The company rebranding was completed towards the end of October, and the company hosted customers, suppliers and service providers to a cocktail par to a cocktail party to say “Thank You” for the loyal support over the years. The event at JMR Pinetown also celebrated the company’s recently-obtained Level 2 B-BBEE status.
JMR offers a range in excess of 10,000 quality parts and accessories, certified services and repairs, brake solutions and national roadside assistance to more than 1,500 transport companies in southern Africa. They are appointed agents and distributors of BPW, WABCO and JOST and an approved service provider of AFRIT.
The JMR group is well-known for its superb service and rapid response time. “Our mission statement,” continues Mostert, “sums it up: Through passion and performance we strive for perfection. At JMR we realise that, in order to maintain a service ethic and culture driven by passion, staff learning and development is critical. We pride ourselves on our expertise and ensure that our staff undergo rigorous training on a continual basis. All training is carried out by our in-house training officer and through our supplier network, enabling our sales staff to give you the best technical advice and service possible.”
The Mercury_Friday 29 November 2013